Jason Kaefer

I'm an avid outdoorsman and angler. My calling is a pen and paper, my passion is fishing.

Rapala Lures: 4 Awesome Reasons Why You Need To Fish Them

Rapala lures have dominated the market for generations. In the 1930s, Lauri Rapala observed that predator fish target wounded baitfish – a simple yet deadly observation. He began carving a minnow lure from tree bark. After a minnow shape began to emerge, he fashioned it with treble hooks and an improvised bib. This was the …

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